Phase 1: Project Scope
We’ll get to know your business. We’ll ask you questions like “How did your business start?”, “Who’s your competition?” and “What do you need the site to do?” Creating a well-defined project scope will outline specific activities, deliverables, and specific timelines. We’ll clearly set expectations for you. This is essentially our blueprint where all necessary questions will be answered and problems to be solved are written out as well as a plan of action.
Phase 3: Sitemap Creation
After recapping phase 2, we’ll start discussing the site structure. Here we validate the existence of site content and focus on using content to solve problems and answer questions. This allows us to explore relationships between different categories of content, subjects, and most importantly the way people will navigate around the website. This is also a good time to call upon any user research data: analytics, or SEO data when creating page titles.
Phase 2: Strategy
We’ll recap our last meeting then dive into more specifics for the site creation. “Who is your target audience?” “What keyword phrases will target customers find you?” We need to get to know your customer. We’ll start to turn these insights into legitimate recommendations that integrate various creative and design elements. This will create a funnel will reflect the users’ journey, and how they are likely to go through the decision-making process.
Phase 4: Wireframe Design
We’ll recap phase 3 and present a wireframe design of the website. Wireframes provide a detailed view of the content that will appear on each page. Although they do not show any actual design elements, the wireframes provide a guide for defining content hierarchy on the page. You will get more of a feel for the layout of the site in this stage. We’ll work with you on deciding the placement of elements, forms, slideshows, etc. Website features will be clearly defined in this final phase.